Monday, 25 September 2017

Management and Marketing

Two great reference encyclopaedias, available on or off campus:

Wiley Encyclopedia of Management
 "This flexible reference source, with entries ranging from fifty–word definitions of key terms to short essays reviewing areas of development and debate, includes sophisticated cross-referencing ... from over 1,500 contributors world-wide, this multi-volume set is a vital resource for scholars, students, and professionals." 
 Wiley International Encyclopedia of Marketing
"Marking a landmark work of reference for the field, the Wiley Encyclopedia of Marketing spans six subject volumes and is the first international, multi-volume encyclopedia of marketing. With 360 entries from over 500 global experts, the Encyclopedia offers one of the premier business reference sources available worldwide."

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