Wednesday, 20 September 2017

Ethical Labels

The Library has subscribed to Ethical Labels, a new section within the resource, Euromonitor Passport

This will be of interest to students of business as well as sociology and social change.

"A market research database examining how companies are adopting ethical consumerism to increase transparency with the consumer and add value to their brand. As consumer spending is increasingly driven by ethical concerns, companies need to adapt their ethical labels strategy to meet consumer demand.

Analysing trends in ethical labels across 26 countries, our database provides objective insight into what drives growth of ethical labels products across key markets to inform strategic planning and uncover new opportunities."
Read more about this product on the Euromonitor blog.

Find this new resource under the Industries tab of Euromonitor Passport.

Photo by K Parks

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