Wednesday, 15 June 2016

Ethical Labels trial

The Library has set up a trial to Ethical Labels, until 14th July 2016.

This is a brand new section within the top resource, Euromonitor Passport, and will be of interest to students of business as well as sociology and social change.

A market research database examining how companies are adopting ethical consumerism to increase transparency with the consumer and add value to their brand. As consumer spending is increasingly driven by ethical concerns, companies need to adapt their ethical labels strategy to meet consumer demand.

Analysing trends in ethical labels across 26 countries, our database provides objective insight into what drives growth of ethical labels products across key markets to inform strategic planning and uncover new opportunities.
Read more about this product on the Euromonitor blog.

Find this new resource under the Industry tab of Euromonitor Passport.

Please let your Academic Support Librarian know what you think of this resource.

  • why you would use this resource?
  • what teaching or research would this support?
  • who else would use this resource?

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